Incenses made using the traditional masala method are the most famous Indian incense. They often contain naturally fragranted ingredients such as herbs, flowers and resins. Incense are rolled by hand and the fragranted ingredients are mixed into a mass that is rolled around a bamboo stick.

Masala incense are finer in structure and may also burn more unevenly, but they are still among the best quality incense in the world.

The fragrance of masala incense is often strong and their burning time is about 30-45 minutes. The fragrance of masala incense creates an atmosphere that is hard to compare with others.